First visit discount
10% off for new customers

About Us

Streamlined, comfortable clothes

Your sports clothes are probably your most commonly worn outfit; so why compromise on comfort? We create women's and men's apparel including t-shirts and leggings. Our sports wear keeps up with current styles, trends and colours so you can be sure you’re looking fly when you step out for a run or workout at the gym, whatever the occasion. If you're looking to flex on other gym-goers, Built Not Bought clothing will help you stand out from the crowd.

Stay flexible with sportswear for all activities

Many people only wear ordinary clothes when going for a work out, but having a sports outfit will make you feel and look better, so that's one less thing to worry about while you work on you. We can also help make your day-to-day wardrobe last longer and look better, without breaking the bank. Whether your body size has changed and those trousers are too loose, or your favourite shirt has got a hole in it, by choosing Built Not Bought sportswear, you'll have a selection of specialised clothes you could even wear for every day activities.

Best Sportswear in London

If you want to be bang on trend when it comes to the latest fashions, Built Not Bought is here to help. Based in London, our light, breathable sports clothes will have you looking your best through careful design and the finest manufacturing. Contact us online, phone in on 07506765956 for an immediate response to see how we can help kit out your sports gear. You won’t be disappointed.


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Areas Covered

The UK

Opening Hours


10:00 - 20:00


10:00 - 20:00


10:00 - 20:00


10:00 - 20:00


10:00 - 20:00


11:00 - 16:00


11:00 - 16:00