If you’re looking to take your car dealership to the next level, you probably already know that you’ll need to create a website. Why? Because if you don’t have some kind of web presence, you’re missing out on the ever-increasing number of people who look for the best place to get a new or used car for sale on the internet. Consider this: nearly half of consumers in the UK research local businesses exclusively online – and if you don’t think that includes places like car dealerships, you may be in for a rude awakening.
While word of mouth is still a huge part in what makes a successful car dealer – that’s one part of the business that is never going to change – if you’re hoping to get new customers through the door, a website is crucial. Without one, a huge chunk of potential clients in your area won’t know you exist, even though they are actively looking for one in your area.
Creating a business website that appears on Google properly for free in the UK might seem like an impossible challenge – especially when you consider that the average cost of building a website for a car dealership from scratch sits somewhere between £2,000 and £8,000 if you pay a developer to create the entire thing – but it’s not impossible. UENI was founded to provide small businesses like car dealers with an easy, low-cost way to get online and get new customers because we saw that businesses like these don’t often have the time or the budget to get online themselves.
We know you want your cars listed where your customers can find them, and we know your customers want to find your cars. We also know it shouldn’t cost you an arm and a leg to get online, and levelling the playing field for small businesses in the UK is of the utmost importance to us.
That’s why UENI can deliver you a fully built website for your dealership – with listings on Google My Business and other trusted, high traffic platforms – with very basic information from you for a very low cost. In fact, our starter product is free.
It’s a win-win. You can spend more time providing quality new and used cars to your increased customer base, and your new customers will have been able to find you because of your increased web presence.
Furthermore, you’ll have avoided the pitfalls of having a shoddily-built or otherwise unprofessional looking website dragging down your professional reputation. Not only are more and more people looking for services and shops online, before they leave the house, but a bad website will send people running to get a car from one of your competitors instead. The right sort of online presence can help build your brand and reputation, make your business accessible to a wider audience, and provide more channels for customer engagement and communication.
The end result? By creating a website for your dealership where customers can find your location or book a visit for a particular vehicle online, you won’t lose any time explaining your prices, hours or having to give directions over the phone. You also won’t need to hire someone to do that for you.