Not every small business owner is convinced that their business needs a website. One 2018 survey, which you can find here, found that more than a third are operating without one. But are they thriving?
The truth of the matter is that websites afford businesses a wide range of benefits, from putting the business in a position to be discovered online and developing a favourable image with consumers, to allowing them the capability to sell goods or services online.
Websites have also become increasingly easy to acquire . While some technical know-how is still required, there are numerous platforms that can guide users through the process, often for free. Some agencies like UENI offer a full package for business owners, taking care of the design and construction of the website for free . In other words there aren’t many excuses left for not having a website for a small business.
In fact, the only thing that can be worse than no website at all is a bad website. The point of this article is to conduct that inquiry by examining 30 excellent samples. Below, we’ll walk you through 30 excellent examples of massage websites, examining the features that make these 30 websites stand out from the rest. First, though, we’ll cover the fundamental principles all websites should adhere to.
Website Design Principles
Knowing what features a small business website should have can sometimes be confusing, as a business may or may not require specific functionality – you don’t need an e-commerce platform if you do not sell goods, for example.
There are, however, some important underlying principles that apply to all business websites. Firstly, it is crucial to have a good grasp of the target audience. Having an understanding of who the business’ key customers are and what appeals to them will be a significant driver when it comes to how the website is made. In short, the website should maximise its use of elements which are likely to appeal to that demographic.
To that end, the design is a critical factor. A website is often the first impression that potential clients have of a business and the website’s appearance has a surprisingly meaningful impact on customers’ sentiments about the business. If a website doesn’t look great by utilising good design, people are likely to presume that the business’ product or service is of poor quality, that the business isn’t actually legitimate, or that the business owner lacks experience.
As well as the aesthetics, good design is connected with how easy a website is to use. A well-designed website should seek to maximise user-friendliness, making the website ergonomic and intuitive. A website should be as simple as possible, with intelligible content and clear section labelling so that they can be located with ease. Call to action buttons should be bold or brightly coloured, and the website’s functions should be intuitively easy to work through.
Applied properly, these fundamental principles translate to a huge improvement in the overall user experience. When users enjoy being on a website, they are much more likely to stay there, improving the likelihood of them making a purchase. Furthermore, when a user likes a website, they will generally also have a positive impression of the business itself.
With those things in mind, let’s take a look at 30 excellent massage websites.
UENI’s massage websites emphasise the three most important fundamental elements that all websites should have: great content, a beautiful appearance and usability. This website has a minimalist design that makes it simple and easy to use, while simultaneously having all the functions and features that a massage website needs.
A clear navigation bar shows visitors precisely where to locate the information they are looking for, while the written content is succinct and accurate. The use of high-quality imagery adds to the website’s beauty, capturing the visitor’s attention and giving them a sense of what they can expect.
All UENI websites employ a single scrolling page structure, making it easy for users to scroll down the page to the next section rather than having to load a separate page. This improves the speed with which users can access information (avoiding any loading time delays), and means details are readily available all on the one page. The single scrolling page design produces a website which is effortless to use, and this translates to a better experience for users. A better user experience is conducive to a better opinion of the business in the mind of the customer.
The following features are included in all UENI massage websites:
UENI takes care of the technical aspects as well, such as search engine optimisation, so that business owners can be confident their website will place highly in local area search results on search engines like Google. Business owners can rest assured that all technical maintenance for the website is looked after, and UENI can provide reliable, fast website hosting through Google cloud servers.
Donelson Massage Center’s website does an excellent job of utilising imagery to set the scene for visitors. High-quality photography helps visitors feel as if they are already in the centre and creates a calming aura. The branding is prominently featured and visitors to the page cannot miss the information about the services on offer.
The website for Massage Memphis is not fancy or styled in any particularly impressive way, yet it is effective. A welcome message on the home page not only greets visitors, but also sets out many of the benefits of massage, while the ‘Massage Modalities’ section skilfully explains useful information about various techniques. Add these to the membership certification trust badges on the home page, and you have a website that expertly gains the trust of potential customers.
Infinite Massage’s website adopts a very clean, minimal design, making it attractive and approachable. The website utilises call to action buttons well, ensuring these are boldly displayed and strategically placed without feeling excessive. The key services offered by the business are situated in a specific section in the navigation bar alongside quality photos in the centre of the home page, where they cannot be missed.
The website for The Massage Center employs a colour scheme that does a good job of reflecting what the business is offering – relaxation. An impressive and eye-catching graphic placed front and centre on the landing page displays the services on offer in a creative way, while comprehensive written and video content provides in-depth information regarding massage topics.
Barkdoll Massage Therapy’s website is a bastion of simplicity. A total of four sections provide all the information potential customers need, while high-resolution images contextualise the offerings. A testimonials page lets customers see others’ thoughts on the business, which helps to create trust and credibility.
Madison Healing Arts’ website makes use of promotional pop-up windows that let customers know of discount offers and includes functionality for customers to take advantage of these straight away. Calming imagery is skilfully employed, and a section introducing staff members to visitors alongside photos makes potential customers feel welcome.
The website for River North Massage Therapy Center is beautiful. Attractive imagery and the business’ excellent branding instantly capture the visitor’s attention and speak to the business’ credibility. An integrated calendar booking system makes it easy for customers to make an appointment, while a map allows users to find the business effortlessly.
This website is another very simple example and shows how high-quality photographs add significant value to the user experience. Not only is the design minimalist, but the website’s content and functions have also been kept to a minimum, leaving room for only the most important things.
CityTouch’s website combines excellent design with comprehensive content. A video provides visitors with an instructive overview of the business’ services, while the ‘Services’ pages examines them in more detail, including discussion of various massage modalities. The website’s landing page also offers snapshots of why it is a local favourite – a great technique for quickly engaging customers.
This website incorporates a clear and useful navigation panel for easy location of the website’s pages. Boldly-coloured call to action buttons provide quick access to booking services, options for sharing on social media, and a map that offers directions to the business.
Feel Bliss Massage and Yoga’s website is exceptional. A single scrolling page design allows users to intuitively scroll to the website’s sections, never having to leave the page. Customised photographs of the business owner create a personal, welcoming tone, and present visitors with engaging visual representations of the services available.
The website for Bodywork Unbound places a strong focus on design and in this respect, it truly excels. The website is beautifully adorned with unique, on-brand imagery to accompany the services the business provides, while the photography works to invoke a sense of calm. Again, a scrolling single page makes for effortless navigation.
Skintopia’s website is beautifully branded and is well suited to the business’ sophisticated image. It is clear that the objective of the website is to maximise simplicity: All its pages are short in length, allowing users to access more in-depth information when necessary. This helps the website remain uncluttered and has a clean appearance.
Another example of outstanding design, Benessere’s website is a pleasure to look at and use. A cool colour scheme inspires a relaxing mood, and the use of high-quality imagery makes the website visually appealing. Striking call to action buttons make it easy for visitors to schedule an appointment, while the ‘Practitioners’ section creates a sense of familiarity by introducing the staff.
Vitality’s website is a visual delight. The photographs are stunning and beautifully depict the business’ products and services. They also evoke an emotional response – sending viewers the message that the real thing is just as good as it looks while giving them the sense they are already within Vitality’s peaceful confines.
Peace Massage Therapy’s website is an exercise in simplicity. The design is uncomplicated, just like the website’s pages and functions. The result? A website with broad appeal that does everything it needs to do. A music section does a great job of appealing to customers within the community by capitalising on unique local characteristics.
This website makes good use of high-quality floral imagery to amplify its visual appeal. Staff biographies, complete with photos, on the landing page add a personal, welcoming touch, while a pop-up that invites visitors to join the business’ mailing list does a good job of seeking to expand the business’ reach.
Zenurgy’s website includes a tagline that invites potential customers to relax, rejuvenate and restore – a great technique for instilling a sense of what customers can obtain by visiting the business. Highly-visible call to action buttons allow customers to instantly book services, while a ‘Featured Services’ section explains more specialised offerings.
Bracknell & Ascot’s website is neatly styled and very easy to use. Visitors can quickly ask a question or get in touch directly from the landing page, and the site includes a plethora of information regarding the business’ many services. A testimonials section develops trust by giving weight to the business’ claims.
Important contact information is immediately available on Calm & Clear’s website, making it a cinch to get in touch. A comprehensive discussion of the therapist’s extensive qualifications and professional memberships enhances the business’ credibility and authority. Visually, images of nature contribute to the calming effect of the site.
Eden Therapies’ website is nicely styled and the colour scheme is suited to the business’ exclusively female target audience. Again, this website makes astute use of imagery to project a relaxing impression. Boxes on the home page highlight specific services and include call to action buttons for easy conversion opportunities.
The website for Sylwia Holistic Massage Therapist incorporates a clean, neat design which lends itself to a positive user experience. The website has everything a massage business website needs while ensuring that important information is clearly displayed. A testimonials section that not only displays reviews but also instantly allows users to leave one shows that the business believes in their services, inspiring confidence in potential customers.
Source Natural Therapy’s website utilises quality images that complement the business’ mission nicely. The ‘About Me’ section is well-written and thorough, giving visitors a sense of the person behind the business, while the landing page features excellent content boxes that provide in-depth information for customers.
Emma Jane Veitch’s website features engaging branding and a very approachable style. The website makes clever use of content boxes that present information in a way that is easy on the eye and readily digestible. The ‘Contact & Location’ section provides functionality for getting in touch straight from the page, as well as Google Maps integration, allowing customers to easily find the business.
Massage Quantum Healing’s website is beautifully designed and utilises brilliant, high-quality imagery to make for a very pleasant user experience. These great graphics accompany essential service information whilst integrated music helps to convey the sense of the relaxation and healing the business is offering.
This website places a strong focus on graphic imagery and photography, both of which are used very well. While the website’s functionality is quite simple, the imagery and colour scheme exude relaxation, and photos provide a great visual supplement to the text, particularly regarding the services available.
This website is simply great. As we’ve said before, the intelligent use of beautiful images invokes a sense of peace and calm in the visitor, whilst the services and sections are presented in an engaging way. The website could hardly be easier to use, and captures the key information in a way that encourages the user to get in touch.
River Kwai Thai Spa’s website is simple and effective. The important contact information – including a map – is available on the home page, making it easy for potential customers to find and contact the business. A gallery gives users a glimpse of the actual premises and introduces the staff, while the ‘Services’ page displays the offerings in a tidy, digestible way.
The Lotus Leaf’s website has a very simple style that nevertheless includes all the fundamentals. Call to action buttons allow users to quickly share the business on social media, and comprehensive pages advise users what to expect. The imagery is an excellent complement to the service descriptions, allowing users to see what is involved.
So there we have it – 30 different massage websites with unique, but equally excellent, design features features. There’s no reason not to take some inspiration from these for your own website.
Without a doubt, a good website is one of the best tools that business owners have for getting their business discovered and connecting with prospective customers. With the numerous options at business owners’ disposal for building a website these days, it cannot any longer be said that obtaining a website is too expensive or difficult. Whatever costs are involved, a good website quickly pays for itself with the many benefits it provides to the business.
UENI offers comprehensive packages that provide everything small business owners need from a website for free. If you’re looking at getting your business online and are ready to take advantage, please get in touch. We love talking to business owners about how one of our websites can take their business to the next level.