It used to be that if you needed a coffee or a quick bite in a city that you didn’t frequently visit, you’d turn to the Yellow Pages and find a coffee shop that seemed like it would give you the sort of service you needed. For many small businesses these directories, alongside word of mouth, were a lifeline.
Now, instead of the Yellow Pages, we have the Internet. Whenever someone wants to find a local coffee shop, they turn to their smartphone or computer. That means that if you’re a cafe that wants a piece of the nearly 40,000 searches Google processes every second, you’ve got to be online. And, beyond that, you’ve got to be online with a good website. But what does that really mean?
80% of people research a business online before they visit it. When customers today do this kind of exploratory research, they’re looking for a business that looks credible and well-liked.
They’ll want to see photos and positive reviews, as well as the standard details about your coffee shop, including your hours, your contact information, and what kind of foods and drinks you have on offer.
They may even want to be able to interact with you directly over chat to ask questions – so it’s smart to make yourself accessible in the right places.
As a rule, your coffee shop’s website should always feature three things: excellent usability, appealing aesthetics and informative content.
In practice, this means that you’ll want to pay particular attention to the quality of the photography or other images used, the design of the page – as well as how it looks on mobile, which is how more and more people are searching for small businesses today – and clear, concise description of the coffee shop’s location, menu, and hours.
Take a look at this web page to see how our website model works for coffee shops:
Every one of our cafe websites has been built around these guiding principles – usability, aesthetics and great content. This makes the website user-friendly and improves the overall user experience, allowing prospective customers to quickly and easily find the coffee shop and see what kind of a quick bite they can grab today.