It used to be that if you needed personal training or an area for your team to practice in a city that you didn’t frequently visit, you’d turn to the Yellow Pages and find a sporting area that looked or sounded like it would give you the sort of service you needed. For many small businesses, these directories were a lifeline.
Now, instead of the Yellow Pages, we have the Internet. Whenever someone wants to find a sports club that’s local to them, they turn to the web. That means that if you’re a sports club that wants a piece of the nearly 40,000 searches Google processes every second, you’ve got to be online. And, beyond that, you’ve got to be online with a good website. But what does that really mean?
80% of people research a business online before they visit it. When customers today do this kind of exploratory research, they’re looking for a business that looks credible and well-liked.
They’ll want to see photos and positive reviews, as well as the standard details about your sporting area, including your hours, your contact information, and what kind of classes, training, and equipment you have on offer.
They may even want to be able to interact with you directly to ask questions – so it’s smart to make yourself accessible in the right places.
As a rule, your sports club's website should always feature three things: excellent usability, appealing aesthetics and informative content.
In practice, this means that you’ll want to pay particular attention to the quality of the photography or other images used, the design of the page – as well as how it looks on mobile, which is how more and more people are searching for small businesses today – and clear, concise description of the your club’s services, location, and hours.
Take a look at this web page to see how our website model works for businesses like sports clubs:
Every one of our sports club websites has been built around these guiding principles – usability, aesthetics and great content. This makes the website user-friendly and improves the overall user experience, allowing prospective customers to quickly and easily find the sporting area and see what kind of equipment and accessories they offer.