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Why it's important for a fitness centre to have website visibility

You know your gym gives your customers the best personal training options and workout facilities in the area, but you also know that word of mouth referrals can only get you so far. You love your dedicated clients, and they love you – that’s why they won’t even think of going anywhere else for their workouts. But what about all the people who aren’t lucky enough to know about you already?

Back in the day, you used to be able to get what you needed from the Yellow Pages. Nowadays, people use search engines – the biggest one being Google. So, let’s say someone in your area is looking for a personal training. They’re going to type that into Google (something that happens 3.5 billion times per day), and Google is going to show them businesses and websites that it thinks are the best matches based on their location and what they’re looking for.

So if you’re running a fitness centre, you make a website for your gym – if you do it right, you’re on Google, and Google can potentially send new customers your way.

According to BMG Research and Durham University, 67% of businesses get new customers as a direct result of launching a website. But if your gym’s website is shoddily made, it could do more harm than good.

We all know how important first impressions are, and if someone finds your business through an online search, your website is the first impression that many people will get of your gym.

If you’ve got a poorly designed website for whatever reason – it doesn’t look legitimate, it is frustrating or difficult to use, or it doesn’t help visitors find out what they want to about your gym – people can, and do, assume that you’re not a credible fitness centre, that you don’t know what you're doing, or that your classes or facilitiesare sub-par because the website is not up to snuff.

Having said that, a good website offers a ton of clear advantages for your gym. In addition to the uptick of customers we talked about earlier and the visibility that being online offers, the simple fact is your potential customers are looking for fitness centres like yours on all sorts of sector-specific internet platforms and social media; if you don’t have a presence, you’re already losing business.

In today’s digital smartphone-driven culture customers now expect businesses to exist online, and often they expect them to exist in more places than one.

Having a good online presence and sharing content with your customers via multiple platforms online has many benefits, whether it’s adding value to the service you provide, building your brand and its reputation, showing your business’s human side, providing more channels for customer engagement and communication, or making your business accessible to a wider audience.

It’s not enough to create a website for your gym just to have one – you really want to be creating a highly-visible internet presence for your fitness centre business where potential customers can see reviews, testimonials, your location and hours of operation, plus being able to book a personal trainer or gym facilities straight from the webpage on their mobile or desktop is essential.

That’s what we do at UENI. We have already built over three million websites for small businesses like fitness centres, so we’re experts when it comes to making sure your internet presence has everything it needs.


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