You know your pub gives your customers the best food, drink, and live sport experience in the area, but you also know that word of mouth referrals can only get you so far. You love your dedicated customers, and they love you – that’s why they won’t even think of going anywhere else for a drink. But what about all the people who aren’t lucky enough to know one of your regulars?
Back in the day, you used to be able to get what you needed from the Yellow Pages. Nowadays, people use search engines – the biggest one being Google. So, let’s say someone in your area is looking for a good night out with live entertainment. They’re going to type that into Google (something that happens 3.5 billion times per day), and Google is going to show them businesses and websites that it thinks are the best matches based on their location and what they’re looking for.
So if you’re the owner of a pub, you make your establishment a website and, if you do it right, you’re listed on Google, and Google can potentially send new customers your way.
According to BMG Research and Durham University, 67% of businesses get new customers as a direct result of launching a website. But if your pub's website is shoddily made, it could do more harm than good.
We all know how important first impressions are, and if someone finds your bar through an online search, your website is the first impression that many people will get of your business.
If you’ve got a poorly designed website for whatever reason – it doesn’t look legitimate, it is frustrating or difficult to use, or it doesn’t help visitors find out what they want to about your taproom – people can, and do, assume that you’re not a credible drinking spot, that you don’t know what you're doing, or that your entertainment, drinks, or live events are sub-par because the website is not up to snuff.
Having said that, a good website offers a ton of clear advantages for your pub. In addition to the uptick of customers we talked about earlier and the visibility that being online offers, the simple fact is that people are looking for pubs like yours on all sorts of sector-specific internet platforms and social media; if you don’t have a presence, you’re already losing business.
In today’s digital smartphone-driven culture customers now expect businesses to exist online, and often they expect them to exist in more places than one.
Having a good online presence has many benefits, whether it's building your brand and its reputation, showing the human side behind the taproom, providing more channels for customer engagement and communication, or making your pub accessible to a wider audience.
It’s not enough to create a website just to have one – you really want to be creating a highly-visible area for your pub where potential customers can see review, your location and hours of operation, plus being able to see what you have booked for entertainment straight from the webpage on their mobile or desktop.
That’s what we do at UENI. We have already built over three million websites for small businesses like for pubs, bars, free houses, and taprooms, so we’re experts when it comes to making sure your internet presence has everything it needs.