Author: Pedro Fonseca

Pedro Fonseca is Head of Marketing & Partnerships at UENI, a done-for-you website and growth service for small businesses. He has worked in marketing for over 14 years, the last 9 of them at UENI, where he leads acquisition, retention, and partner programs for a customer base spanning more than 1,000 trade verticals across the US. Before stepping into his current role, Pedro built UENI's marketing operations across paid acquisition, lifecycle, and analytics — work that has helped tens of thousands of small business owners launch online and grow their customer base. He works daily with the channels and tools small businesses live and breathe: Google Search, Google Business Profile, Meta Ads, email, and reputation platforms. Pedro writes about what he sees in the data — the marketing tactics that actually move bookings, calls, and sales for local businesses, and the ones that just look good on a dashboard.