Author: Pedro Fonseca

Pedro Fonseca is Head of Marketing & Partnerships at UENI, a done-for-you website and growth service for small businesses. He has worked in marketing for over 14 years, the last 9 of them at UENI, where he leads acquisition, retention, and partner programs for a customer base spanning more than 1,000 trade verticals across the US. Before stepping into his current role, Pedro built UENI's marketing operations across paid acquisition, lifecycle, and analytics — work that has helped tens of thousands of small business owners launch online and grow their customer base. He works daily with the channels and tools small businesses live and breathe: Google Search, Google Business Profile, Meta Ads, email, and reputation platforms. Pedro writes about what he sees in the data — the marketing tactics that actually move bookings, calls, and sales for local businesses, and the ones that just look good on a dashboard.

Small Business Tax Deductions: What Counts and What to Keep

A shop owner sorting receipts and paperwork at the back counter after closing

Most guides to small business tax deductions are a list of categories you already know about. The list is the easy part. What decides whether a deduction survives is whether the expense meets the IRS test, whether you can show it was for the business, and whether you kept anything to prove it. This page […]

How to Start a Cleaning Business: A Step-by-Step Guide

A cleaning business owner loading supplies into a van on a suburban driveway in the early morning

Cleaning is one of the few businesses you can start with a few hundred dollars of supplies and a first paying customer in the same week. The parts that actually stop people are not the mop and bucket. They are choosing a structure, working out which licenses your state wants, getting insured, pricing so the […]

Home Office Deduction: Who Qualifies and How to Calculate It

A small business owner working through receipts and a calculator at a desk in a converted spare room

The home office deduction lets you write off part of your housing costs against your business income. The catch that catches most people is who it applies to. If you work from home for an employer, the IRS decision chart sends you straight to “No deduction”. It is a deduction for self-employed people, and the […]