It used to be that if you needed shirt printing services in a city that you didn’t frequently visit, you’d turn to the Yellow Pages and find a printing shop that looked or sounded like it would give you the sort of service you needed. For many small businesses, these directories were a lifeline.
Now, instead of the Yellow Pages, we have the Internet. Whenever someone wants to find a local shirt printing service, they turn to their smartphone or computer. That means that if you’re a screen printer or designer that wants a piece of the nearly 40,000 searches Google processes every second, you’ve got to be online. And, beyond that, you’ve got to be online with a good website. But what does that really mean?
Up to 80% of people research a business online before they visit it. When customers today do this kind of exploratory research, they’re looking for a business that looks credible and well-liked.
They’ll want to see photos and positive reviews, as well as the standard details about your printing services, including your hours, your contact information, and what kind of custom printing options you have on offer.
They may even want to be able to interact with you directly over chat to ask questions – so it’s smart to make yourself accessible in the right places.
As a rule, your printing service’s website should always feature three things: excellent usability, appealing aesthetics and informative content.
In practice, this means that you’ll want to pay particular attention to the quality of the photography or other images used, the design of the page – as well as how it looks on mobile, which is how more and more people are searching for small businesses today – and clear, concise description of the custom shirt printing service’s services, location, and hours.
Take a look at this web page to see how our website model works for shirt printing companies:
Brand Up Apparel – a ready-made solution for a custom printing service from UENI
- Images: Premium, high-quality images that capture the visitor’s attention and provide visual context for the services on offer.
- Content: bespoke and engaging written content that welcomes visitors to the page, sets the scene of the print shop’s story/mission, and clearly and concisely informs the reader of what he or she needs to know about the printer.
- Services: A services section makes visitors aware of the services offered and includes online booking functionality, allowing the user to book print orders directly.
- Opening hours: The business’ opening hours are clearly displayed for users in a readily digestible format.
Every one of our custom printing websites has been built around these guiding principles – usability, aesthetics and great content. This makes the website user-friendly and improves the overall user experience, allowing prospective customers to quickly and easily find the custom shirt printing service and see what options they offer.
