It may be surprising to some that even in this digital day and age, there are numerous businesses that don’t yet have a website. In fact, one survey suggests that 36% of small businesses did not see the need or advantages of having a business website in 2018.
On the contrary, there is simply no doubt that websites offer an array of benefits to small businesses. These include the ability to be discovered online, creating a positive reputation with potential customers, the capacity to sell products online, and the SEO benefit that having a website provides, amongst copious others.
In recent times, websites have become more and more accessible. The cost of constructing and maintaining them has decreased and the technical knowledge obstacles continue to be mitigated. There are now multiple platforms which guide users in the process of building a website for free, and agencies such as UENI that take that even further with a complete package (more on that later). In short, it is becoming increasingly difficult to justify not having a business website.
The logical follow-up question then is, what elements or features does a website require in order to maximise its effectiveness? This article seeks to answer that question by examining 30 excellent specimens of small business websites. The focus here is on websites for mechanics so if you’re a mechanic – or a business owner – looking for website ideas, you’ve come to the right place. We will discuss what features make these pages great examples to learn from. First, though, we’ll consider some overarching rules that should be borne in mind when making any website.
Knowing what elements to incorporate into a business website can be difficult, but they will generally be determined by the type of business it is. Certainly, it makes sense that some features or functions will be ideal for a particular business’ website, while others will not.
Thankfully, there are some rules that are relevant to all websites. First, the target audience is important. Knowing a business’ likely clientele and what their general likes and dislikes are, will go a long way to making the website effective. It is crucial to have a sound understanding of what appeals to a business’ target demographic, and then to ensure the website ticks those boxes.
The design is another pivotal consideration. A business’ website is very much like its online packaging; it is the first thing that potential clients will see, and its appearance has a remarkably profound effect on the opinion that customers will form about the business. If a website is made without good design principles in mind, potential customers are likely to assume that the business owner is inexperienced, that the product or service is subpar, or even that the business is illegitimate.
Good design is not just about how beautiful a website looks though; it is also about how easy the website is to use. A website’s design should work to maximise its user-friendliness, making the website ergonomic and intuitive. A website should be uncomplicated, with sections that are clearly labelled and easily found. Similarly, the functions and call to action buttons should be bold, readily available, simple to use and should guide the user through the process.
When used well, these guiding principles work to enhance the total user experience, keeping visitors to a business’ website interested. This means users are happy to remain on the website for longer, which increases the likelihood they will purchase a product or service. If a user likes the website, they are better placed to like the business as well.
Read on for more specific features pertinent to websites for mechanics with our 30 best examples.
UENI’s websites are simple and easy to use, and have everything a mechanic’s website needs. The three most critical things are emphasised in all UENI websites: appearance, usability and excellent content. The minimalist design ensures the page is uncluttered and contributes to user-friendliness, while a clear navigation bar lets web users know exactly where to find the information they need. Written content is clear, concise and accurate, while high-quality imagery captures the visitor’s attention and adds to the story.
UENI websites utilise a single scrolling page structure, which allows web users to simply scroll down the page to the next section and means all key information is available on the one page. As an intuitive feature, the scrolling page structure ensures the website is easy to use, which in turn enhances the overall user experience. A website that looks good, is well designed, and user-friendly lends credibility to the business.
The following features are incorporated into all of UENI’s mechanic websites:
Encompassing minimalist design and scrolling single page functionality, R1 Motorcycles’ website ticks all the boxes. The ‘updates’ section is great for showcasing what the business is currently up to and, along with the gallery, offers visitors good quality photos to look at. A map, which links directly to the business listing on Google Maps, is a brilliant addition.
With its wealth of useful content, Certified Master Tech’s website offers users a phenomenal service. A car manuals section allows visitors to download PDF versions of literally thousands of car and motorcycle model repair manuals, while many great articles for dealing with small issues help users to avoid having to take their vehicle to the mechanic. Great content means users stay on the page longer.
BA Auto Care’s website utilises quality background imagery which really adds to its aesthetic. The website is packed with great content, including in its blog, which shows potential customers the business’ staff know what they are doing. Trust badges included on the landing page let customers know instantly that the business is reputable and trustworthy.
Car Care Council’s website is an excellent resource for drivers. The website is loaded with information across numerous car-related topics, making visitors aware that it is reputable and reliable. An events page adds value to the user experience, while call to action buttons invite the user to interact on social media.
Network Auto Body’s website makes use of simple design, but comprehensive content. The ‘About’ section seeks to establish trust with potential customers by letting them know the business is family-owned and through its focus on core values. A testimonials page capitalises on positive reviews the business has received, while the website’s advertisement of the certifications that the business has displays its expertise.
Carstar’s website is uncomplicated and user-friendly. High-quality images and great video content are incorporated to enhance the user experience, while the bold call to action buttons help visitors to take action effortlessly. An ‘About Us’ section clearly explains the services on offer, and contains reviews that potential customers can consult to satisfy themselves of the business’ reputation.
Bold colours and an engaging design are the first things visitors notice when arriving on Radair’s webpage. Key information is vividly displayed, as are strategically placed promotional deals. A moving image background on the page ensures web users get a visual sense of the business, including the shop itself, the people and the services on offer.
The Mechanic Doctor’s website is a treasury of information. The ‘Resources’ page contains multiple educational articles, while the ‘Tutorials’ section offers users informative DIY videos that are of a high standard. The branding is eye-catching, while trust badges corroborate the website’s credibility.
Michael J’s Collision Centers’ website is simple, yet successful. The essential contact information is displayed clearly right at the top of the page, as are the call to action buttons. A portfolio page gives visitors a chance to see the kind of work the business can do.
The website for Otobots is based on an intuitive single page design, allowing users to easily navigate the different sections of the website by simply scrolling down. The inclusion of live chat functionality lets users speak directly with a person who can answer queries immediately.
We-Fix-It Auto Repair’s website is designed very well, featuring a prominent window in the centre of the landing page which tells visitors all the key information they need to contact the business, and includes call to action buttons to do just that. Custom photography adds a personal, genuine touch and testimonials back up the business’ claims
The home page of Searle’s Auto’s website prominently features an award the business has received, ensuring customers know straight away that it is reputable. A gallery capitalises on the business’ goodwill, presenting light-hearted photos of the business’ recent customer appreciation day. In this way, the business shows potential customers that they are involved in and care about giving back to the community.
This website exemplifies a simple design and colour scheme, combined with bold call to action buttons. The addition of an accessibility functions menu not only means people with a disability can use the page more easily but also shows that the business is caring and welcoming. Search functionality on the page improves the usability of the website allowing visitors to quickly find what they are looking for.
A personalised photo of the staff at Ken Scales Automotive immediately greets visitors to the mechanic business’ website and works to create a welcoming vibe. A ‘Contact Us’ call to action button conveniently follows users down the page as they scroll, making it easy to take the next step.
Fairfax Auto Repair’s website combines a clean and good-looking design with quality imagery. The website makes a note on each page of the business’ discount offer to military personnel; a great way of showing all customers that the business is generous in its support of the community. A specific female-friendly certification is also advertised and works to build trust with female clientele.
Auto Craft has created an attractive and uncluttered website, that clearly prioritises user-friendliness. Bold-coloured buttons at the top of the page provide effortless access to information, while a clear navigation bar sets out the website’s various sections. Great content details the repair process for potential clients, helping them to feel confident that they know exactly what they are paying for.
The website for Loren’s Auto Repair capitalises on the business’ strength, advising customers instantly of its consistent 5-star rating. The website and its design are plain and simple, yet effective at providing customers with all the information they need in an easily digestible way.
Midwest Performance Cars’ website features a sleek design and a black, white and red colour scheme, which afford the business an air of prestige. High-quality photographs of prestigious cars add to the effect, and an engaging 360-degree photo tour on Google Maps (which the webpage provides a direct link to) welcomes customers to the workshop in a creative way.
The website for Dave’s Body Shop incorporates some excellent functions, including one that allows users to check the status of their vehicle’s repair job. A blog page adds value by providing users with informative educational content, which improves the overall user experience.
Coopers Auto Repair Specialist’s website makes outstanding use of imagery and includes some excellent features. Family style photos create a warm, local feeling to the page, as do landscape images of the local area. An integrated live chat function offers users the added option of instantly asking a direct question. Call to action buttons inviting users to leave a review lets potential customers know the business is confident in its service.
Pro-Tech Auto Repair’s website adopts a clean, crisp style, making it easy to read and navigate. Customer testimonials are the first thing that visitors to the page see, letting them quickly get the sense that the business is trusted. The ‘Services’ section neatly and categorically sets out what is on offer, and lets customers know exactly what benefits come with choosing Pro-Tech.
Wink’s Body Shop’s website focuses on usability. Pronounced call to action buttons are centred on the landing page and the key sections of the website are placed in bold boxes – ensuring they cannot be missed. An interactive map showing the location of the business is shown alongside a function for emailing the business, making it easy to get in touch.
A & J Automotive’s website has an unpretentious feel. The branding is simple and clean, while the design itself has general appeal. The site is user-friendly, setting out the key information in clear, bold ways, and making it a simple task for users to schedule a service. The website develops trust with potential customers by advertising the awards the business has received and through testimonials.
This website incorporates simple branding and design, and an emphasis on practical usability. Call to action buttons are clearly displayed, as is all the crucial information a user needs. The website instils a sense of community with users, making them aware of its longstanding presence in the local area as a family-owned business.
Suburban Auto Body’s website is loaded with great content and features. A vehicle check function allows customers to check the status of their repair, while a free estimate process can be done right from the home page. Great video content creates a personal touch with potential customers and also introduces the business owners.
Baugh Auto Body’s website has a strong focus on aesthetics and is beautifully designed. Key information is set out in an engaging way, whilst the business’ stylish branding conveys a sense that the business owner knows what he or she is doing. Pop-up review tabs follow readers down the page, backing up the business’ claims and lending it credibility.
A beautiful design and classic-inspired branding capture the visitor’s attention when arriving on All Round Auto Repair’s website. A navigation panel that follows users as they scroll down the page makes it easy to quickly locate any page within the website. The blog page contains informative articles that aim to educate visitors, adding value to the user experience.
Master Tech Auto’s website is uncomplicated and straight to the point, characteristics which are clearly intended to apply to the business as well. Some great content including tips for dealing with mechanics works to develop a sense of the business is honest and fair. The website is easy to use, featuring brightly coloured call to action buttons and a clear navigation panel.
McLean Auto Repair’s website is designed well, employing an engaging colour scheme and typeface combination. The webpage utilises premium high-quality images, which add to the website’s visual appeal, as well as contextualising the business’ offerings. Distinct call to action boxes are conspicuously placed on the home page where they cannot be missed.
So there you have it – 30 uniquely excellent mechanic websites with various features that can inspire business owners.
It has to be said that a well-made website is arguably the most important means for marketing a small business and reaching its prospective clients. Establishing a small business website should no longer be considered prohibitively expensive or difficult. The fact is, there are numerous options for doing so, including through agencies such as UENI which offer very affordable packages. It is clear that the benefits that come with a website will substantially offset the relatively small costs involved.
If you’ve been thinking about setting up a website for your business, then the time is now! We’re always happy to talk to business owners about how we can be of service, so please get in contact and we can guide you through the options.