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Author: Pedro Fonseca

Pedro Fonseca is Head of Marketing & Partnerships at UENI, a done-for-you website and growth service for small businesses. He has worked in marketing for over 14 years, the last 9 of them at UENI, where he leads acquisition, retention, and partner programs for a customer base spanning more than 1,000 trade verticals across the US. Before stepping into his current role, Pedro built UENI's marketing operations across paid acquisition, lifecycle, and analytics — work that has helped tens of thousands of small business owners launch online and grow their customer base. He works daily with the channels and tools small businesses live and breathe: Google Search, Google Business Profile, Meta Ads, email, and reputation platforms. Pedro writes about what he sees in the data — the marketing tactics that actually move bookings, calls, and sales for local businesses, and the ones that just look good on a dashboard.

How to Start a Cleaning Service in Florida: A Step-by-Step Guide

How to Start a Cleaning Service in Florida: A Step-by-Step Guide

Florida guide to forming an LLC, registering sales tax, getting local permits, insurance, and estimating costs for cleaning services.

How to Start a Cleaning Service in Texas: A Step-by-Step Guide

How to Start a Cleaning Service in Texas: A Step-by-Step Guide

Step-by-step instructions to form an LLC, get Texas sales tax permit, secure insurance, and launch a cleaning service.

How to Start a Cleaning Service in California: A Step-by-Step Guide

How to Start a Cleaning Service in California: A Step-by-Step Guide

Step-by-step guide to start a California cleaning business: LLC setup, permits, janitorial registration, insurance, costs, and marketing.

How to Remove Bad Reviews From Google My Business: A 2026 Guide for Small Business Owners

Small business owner smiling at her laptop while taking notes on customer feedback at a sunlit wooden desk in her boutique shop

You can’t delete a Google review yourself, but you can flag it for removal under one of Google’s nine content policies. Here’s the 2026 playbook.

10 Tools for Automating Video Posts in 2026

10 Tools for Automating Video Posts in 2026

Compare 10 tools to automate video posting across major platforms — features, pricing, and use cases to save time and increase engagement.

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