When you’ve built thousands of websites every day, you start to notice some things. And we’ve seen over and over again that even 10 minutes of minor adjustments can make a big difference in how well your website performs – and those 10 minutes can be the difference between good and great, especially on the Plus Plan.
That’s why we’ve put this guide together: to help you turn your page into something that really captures what makes your business special. Don’t forget – you can edit on your computer, your phone, or a tablet, whatever’s easiest for you.
As a Premium customer, you can also sign up for a 30-minute onboarding video conference with one of our team members through your Hub, where we will go through your website with you and help you with many of the things listed in this article.
But, even if you decide the call isn’t something you’re interested in, you can follow this guide to help maximise your UENI page and amplify your business.
First: Double-Check Your Basic Information
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First thing’s first: let’s make sure all the key information about your business is correct on the page. Making sure search engines and customers are seeing the correct details about your business is essential to your business’s success.
When you signed up with us, you filled out the information that we used to create your website. Now it’s time to double-check and make sure that all of your information is properly displayed on your page. Having the correct information on your page, as well as good photos and descriptions, can be the difference between booking a customer and not.
So, what information should you double-check?
Your website header is the first thing customers see when they land on your site, so it’s important to give it a good look once your UENI website is live. Remember, first impressions count!
Make sure that the header image is to your liking, and make sure that the business name, your logo, and title are correct. You’ll also want to go over any contact information (like your WhatsApp number or email).
Take a moment to look over this part of your page and make sure all of it is to your liking – you can edit all of these elements on the Sections > Header page in the Editor.
Using the Plus Plan to Get an Edge
At UENI, we see hundreds of small business websites every day, and we’ve figured out the best way to make your website stand out against the competition. Our top-performing businesses have a few things in common, but one thing in particular really makes these websites pop – great photos, detailed service descriptions, and great information about the business.
We built your website to the highest standard we could, but the truth is that we’re website builders, not mind readers. When you receive your website from us, you’re looking at a good representation of your business, but only you can make it a great one.
1. Get A New Logo Using Our Logo Designer
Your company’s logo is nothing less than the face of your business. That’s why an attractive, recognisable logo is key to really establishing your brand – no matter what else you put on your website, your logo is essential to explaining your customers to what your business is all about.
One of the perks from our Plus Plan is access to a free logo for your business. To get started, log in to your Hub and head to the Pro Features tab.
Once you’re in your Pro Features, Follow these steps:
Press the Get Started button and you’ll be brought to BuildMyLogo’s website.
Enter your business name and click on Build My Logo.
2. Choosing a Custom Domain and a Professional Email
A custom domain name is your website’s individual address on the web. It helps people find you online, makes your website look more reputable, and professional to the world. You can put it on business cards, documents, marketing materials – anywhere people can see it.
No matter what industry you’re based in, online competition is fierce. Everyone and their grandmother has a website so it is essential to distinguish yourself if you are to have a long line of customers knocking at your door.
You want to be at the front of potential customers minds when they search for services/products like yours. To do this, it is essential to have a memorable domain name. Make it too complicated and users will just go somewhere else.
In other words, it’s the difference between barrythebarber.ueniweb.com and barrythebarber.com
The same goes for emails. When someone books an appointment with you, are they going to be more impressed by firstname.lastname@example.org or CEO@your-business.com ?
The answer is obvious.
When you log into your UENI Hub, you’ll see a big purple Choose Domain button under your Pro Features Page (it also appears in the hub).
Once you click Chose Your Free Domain, a search bar will pop up that you can use to search for the domain name you want (e.g. yourbusinessname.com). This will check if the URL you want is available:
Here you’ll be able to see whether the domain name you’ve selected is available, as well as our recommended options. Make sure you double check your spelling and choose your domain carefully, because changing it later will not be free.
Not happy with the results? Just hit Search Again to see some different options.
When you’ve made up your mind, just click Confirm Selection to finish up.
All done! Keep in mind, it can take up to 72 hours for your new domain to point to your UENI website.
3. Setting Up Your Shopping Cart and Adding Prices
One of the major perks of the Plus plan is our Shopping Cart feature – which allows people to directly buy products or book services on your website.
How To Sell Products
First, you need to go back to the first page of the editor, and then click on “Settings”.
Then, click in the blue button that says “Connect with PayPal”.
Follow the steps to create an account or login with an existing one, then the page will ask you if you wish to connect your account to UENI’s Payment Checker.
Simply click on “Accept and Continue”. a page will load, do not leave or close the page.
When you return to the editor, you should see a message that tells you that your PayPal email is now connected.
How to Sell Services
Just like with Products, you’ll want to go into the Services & Products section of the Editor. If you haven’t created a group for your service yet, you’ll need to click on Add New Group.
Now click on “Add a new product or service,” just like with products
Then, give your Service a name, and you’ll want to add an image, a description and a price. We’ll give you some tips on Prices and Services below.
Note: Here, you will want to keep the Product button unclicked, because services are not eligible for the Google Carousel.
We have 8 themes available for your business so you can find the one that works best for you. All three can be found in the Editor under Theme.
1. The Classic Theme
The Classic Theme is great for businesses that want to highlight their team, or those that want to focus on educational or otherwise written content. It also works well for businesses that want to update the page frequently with new information.
Examples of The Classic Theme:
2. The Modern Theme
The Modern Theme is perfect for businesses that crave a structured, clean design, and have high-quality images that really leave an impression. Have a sharp logo, a snappy business name and a great cover image? Try out the Modern Theme.
Examples of The Modern Theme:
3. The Natural Theme
The Natural Theme is perfect for visually-oriented businesses, or anyone who wants to highlight good quality images. The portfolio-style gallery makes it ideal for Artists, Photographers, or Restaurants.
Examples of the Natural Theme:
5. Your Google Business Profile (formerly known as Google My Business) & Google Reviews
Once all of your details are in order, it’s time to check in your Google Business Profile listing.
Thanks to UENI’s special partnership with Google, we are able to make sure your business stands out from the competition.
This is made possible by creating and verifying your Google Business Profile, making sure your business appears in Google Search and Google Maps results.
This means that customers will see you as a trusted and reliable professional, and will be more likely to check out your services and products. A verified company with more reviews on Google will be more likely to appear in locally-based searches (including Google Maps) as well as searches that are relevant to your industry.
A live Google Business Profile account will also allow you to utilise Google Reviews, a powerful tool for SEO and establishing your business as a good company to work with or visit.
If you have your own GBP listing already, you can read about how to connect it to your UENI page here.
Your GBP Needs Verification
In most cases, we can automatically create and verify your Google Business Profile listing, but there are some business categories where manual verification is required. If you see this status, you can log into your UENI Hub to follow the steps for verification. We have more details below.
Google Business Profile Not Built
If your Google Business Profile has not been built, this is most likely due to an incomplete address – make sure you’ve double-checked your information if you haven’t.
If the information is accurate and your Google Business Profile listing has still not been built, please send us an email at email@example.com and we’ll get you sorted.
Sharing Your Google Reviews link
If your Google Business Profile Account is active, you can find a link to your Google Reviews at the bottom of the My Hub Page, where you can copy your Google Review link to share with your customers or share it directly through Facebook, Twitter and WhatsApp.
When people are looking for anything, from products to services to shops, 60% of them are going to use Google to search for reviews. This means that if your Google reviews aren’t linked with or listed on your website, you’re not giving yourself the best chance to succeed.
Adding Existing Google Reviews to Your Page.
If you’ve already got existing Google Reviews that you want to add to your page, or you want Google Reviews to automatically be synced to your page, you can set this up.
1. Head over to the Editor and click on Sections
2. Scroll down the list and select Google Reviews.
3. To enable your reviews, make sure the Google Reviews option is switched on and set to green.
4. To complete your changes, just hit Save.
Ta-da! Your Google reviews will now be visible on your website’s Testimonials section.
6. Listings Management
One of the key features of the Plus Plan is our Listings Management feature – this is an easy way to get your business onto some of the most trusted directories around, like Uber, Apple Maps, and Facebook. We can help you build your business profile for all of these and get listed in a few days, which means more time for you to do what you really love to do.
To get started, head to the Reputation tab in your hub.
If your Google Business Profile listing is not live and verified, you will get an error saying that there is an issue with your listing, and you will have to email firstname.lastname@example.org to get it fixed.
If it works, you’ll see an image like this below:
From there, you’ll want to go into the Listings Tab on the menu to the left. Review Management and Review Requests are for our Reputation plan customers – you can learn more about them here.
Once you’re here, you can check over your company details, as well as add some directory-specific ones, including special opening hours for certain days, images you want to be hosted directly on these directories, and any specific services or brands you may offer. There’s also an option to add specific attributes about your business, like whether you offer contact-free services or outdoor seating – important in the COVID-19 world we find ourselves in.
Once your details are finished to your liking, you’ll want to check out the Channels tab, which will show you the status of your listing, whether you have to take more actions to connect, and how to view your listing when it’s live.
If you have more questions about the listings tool, please check out these articles in our Help Center:
What's Next? Marketing Your Page.
Now that you’ve made your site the best it can be, how are YOU going to get the word out about your website? Every business is different, but there are some steps every page can take advantage of.
1. Advertise the page on Social Media.
Currently, there are 2.77 billion social media users worldwide and this number shows no sign of slowing down. When it comes to promoting your business, having a social media is a definite must. If you do it right, you’ll be able to reach millions of people at once.
Nevertheless, try not to use every social media channel out there. Select only the relevant ones that your clients frequent as this will help you connect with them more directly.
For example, you could open an Instagram account and share beautiful and eye-catching photos of your products. Alternatively, you could use a Twitter account to showcase your expertise and position your brand as a leader in the field. It all depends on the platforms that best fit your audience.
2. Multichannel sales – link your UENI shop to Facebook
Facebook isn’t just for posting photos and checking in with distant relatives, it can also be used to bring your shop to a wider audience where you can promote your services and products.
You can link your Facebook page through the Reputation tab by clicking on Listings and connecting your account on that screen. We have more in-depth details on our Help Centre here.
3. Customise Your SEO
When you first get your page, you’ll find that UENI has done extensive keyword research for every industry we work with, selecting the most common words and phrases users type into Google when searching for a specific business or service. Based on this, our expert copywriters and SEO specialists optimise all the elements of your website that will help you rank well on search engines.
But we’re not you. We don’t run your business. We can make educated guesses about what kinds of keywords you want to target, and how you want to describe your company, but when it comes to really making the page rank, you’re the top authority on the matter.
So what can you do?
We’ve got a whole host of tips available for you, but the first (and biggest) step is to make sure your content is top-notch, helpful to searchers, and gives them what they want.
4. Engage with your Customers
No one likes excessive emails, but alerting your customers to deals, offers, and updates regarding your business can be done tastefully and effectively. Able to re-open your shop after being closed because of COVID? Send a welcome back email. Need to ship out the old stock before the new season hits? Let people know!
One tip: always keep it brief – people are busy and it’s always going to be easier for them to not look at your message – and avoid being spammy, because you’ll just teach people to tune your company out.