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Pop-up stores are not a passing fad. According to one research, the pop-up industry is estimated to be worth $50 billion. Experts believe this figure will grow in the upcoming years as more and more brands incorporate pop-up shops into their own retail strategies.
With customer needs and expectations changing, brands are experimenting with various ideas to increase online visibility and boost awareness. Their ultimate goal, of course, is to create the perfect customer experience, looking to find that one idea that will strike a chord with consumers. Pop-up stores have proven effective as they engage the existing customers and attract new ones to the business.
We understand that it might be daunting to try out something new, like pop-up shops initially, but you need to get out of your comfort zone to stay on top in the business world. Opening pop-up retail might be just what your company is looking for.
This short-term sales space can help you showcase your products to new customers. It is also helpful to engage your audience, build brand awareness, and spread the word about your brand. Pop-up is the way to go nowadays!
We’ll give you various pop-up shop ideas you can implement to improve your chances of making your store a success.
What are pop-up shops?
Before we delve deeper into the ideas, let’s start with the basics. What are pop-up shops?
A pop-up shop, also known as pop-up retail or flash retailing, is a temporary retail space that a brand opens for a short amount of time. This sales space is becoming more common today, posing a threat to the standard brick-and-mortar stores we’ve all grown to love. Businesses of any size can leverage pop-up retail to generate buzz around their products.
Pop-up stores spark interest and create a sense of urgency. They are open for a limited time, which triggers people to visit your business. Since they’re temporary, customers develop the fear of missing out (FOMO). If they don’t visit your shop, they might feel like they missed out on an unforgettable experience.
Customers do expect that the whole pop-up shopping experience will be unique. It needs to differ from their average brick-and-mortar visit to satisfy their desire. Unlike most shopping experiences, a quick stop at a pop-up store can form an unbreakable bond. This is because you’re interacting with your target customers and connecting with them on a new level.
Yes, pop-up stores can provide all of this. If you chose and formed a business entity, perhaps flash retailing might work for your brand. It is evident that consumers are willing to visit these shops, so use this to your advantage!
What are the benefits of flash retailing?
Our pop-up shop ideas will undoubtedly be useful for businesses of all sizes. You can include them in your strategy if you want to run a successful pop-up shop. If you’re unsure whether you should even try them out, we’ve prepared a list of benefits that show why you should jump on the flash retailing bandwagon.
Let’s check them out!
Create a personal connection with your customers
Today, there are more than 3 billion social media users around the world. It’s no surprise, then, that businesses are trying to find the right social media platform to promote their products or services on. Most of them have a presence on the top four networks:
You should follow in their footsteps as well because the above social media channels have billions of users. Just bear in mind that these networks aren’t enough!
If you’re running an online business, you’re probably missing out on face-to-face interaction with shoppers. You can form a personal connection with them if you launch a pop-up event, which is a more affordable solution compared to brick-and-mortar stores. Your customers will be grateful!
In a survey conducted by Google, 61% of shoppers said they would rather shop from brands with a physical store than from online only. This is because consumers crave a close relationship with their favorite brands. They want to feel seen and valued by your company, and a visit to your pop-up shop might give them this feeling.
By organizing a pop-up experience, you’ll draw in your existing customer base, attract potential customers, and see how they all interact with your products. Don’t just promote your small business online—show it off in person!
Generate buzz and increase brand awareness
It’s difficult to stand out in today’s market. Millions of companies are vying for consumer attention. They are launching ads and developing various marketing tactics to draw customers. Brands need to find a unique approach if they want to generate buzz and increase brand awareness.
Most businesses are already on social media and the internet, but not every brand opens a pop-up shop in front of a shopping center. Why don’t you do that? Aside from building an online presence, you should establish yourself “offline” as well.
Retail trends show that 65% of US consumers made a purchase in a physical store in the last six months. Take advantage of this!
Launch a physical shop and you’ll appear more credible to customers. This will produce buzz and boost awareness. More people will become aware of your brand and might spread the word about it, increasing the number of visitors to your pop-up shop.
Another thing pop-up events can do for your business is drive sales. Having both online and offline shops is beneficial because the two channels support each other. If customers purchase from you at a physical shop, they are more likely to visit your e-commerce website and buy something from you there.
This works both ways, of course. That is why you should open a pop-up shop. If you come across as credible and reliable on the internet, customers will come rushing to any pop-ups you open. They’ll want to build upon your existing relationship and show their trust in your brand. This will drive sales as a result.
Pop-up shops, as we said, establish a personal connection between brands and customers. Your consumers might leave them feeling more loyal to your business, which means you’ll see your revenue increase!
With the benefits of pop-up shops out of the way, let’s get to the tips that can help you hold successful pop-up events.
Tips to pull off the perfect pop-up shop in 2021
The success and popularity of pop-ups is no mystery. Customers want to see new and unique tactics from brands, especially because they have so many businesses to choose from. This is why businesses shouldn’t only rely on traditional marketing methods.
Pop-up stores differ from the traditional way of marketing products or services. They enable you to explore new geographic markets without having to pay exorbitant amounts of money for a lease. There is an added bonus of flexibility—you can stay as long as you want at a given location.
By taking your brand from the online to the offline world, you will get a clear sense of how popular and sought-after your products are. Your in-person interaction will also provide you with valuable feedback, which makes a pop-up shop worth your time.
You can’t take advantage of these benefits if you don’t keep the following tips in mind:
- Set a clear goal. Pop-ups can serve the purpose if you know what you want to achieve with them. Are you showcasing a new product line? Do you want to generate more buzz or increase brand awareness? Are you deciding whether or not to open a brick-and-mortar store? Whatever your goal might be, you need to set it and make decisions that align with it.
- Turn heads with your pop-up store. If you open a pop-up store in front of a shopping center, you’ll have to compete with other brands for shoppers. The sure-fire way of getting customers to notice you is by turning heads with your pop-up shop. This might happen through exclusive deals, personalized products, or out-of-this-world design.
- Speak with passersby and invite them in. If the customer will not come to the brand, then the brand must go to the customer, to paraphrase that old saying. This means that you shouldn’t just sit in your pop-up store and expect to reach customers and get media attention—you need to work for it. Speak to passersby and invite them in. You should show them why visiting your pop-up event is worth their time.
To make your pop-up store a success, you should work on providing a unique retail experience. If you leave a lasting impression on shoppers once they exit your store, they might share their satisfaction with family and friends or on social media.
Positive word-of-mouth can draw attention to your brand, driving sales and spreading brand awareness. According to Nielsen, 92% of people trust recommendations from friends and family over any other advertising type. Invest in your pop-up shops and you can expect more visitors!
We’ll go over some pop-up shop ideas you can use once you open your own temporary store!
10 creative pop-up shop ideas for your business
Building your web presence is crucial at the time when users spend 145 minutes per day on social media. The internet can be a force of good for your brand, but you need to move from this digital world and focus on in-person interaction with your customers as well.
If leasing a retail store isn’t possible for your brand at the moment, then the next best thing is to open a pop-up shop. Once you determine what is your target market, plan out the opening and how you can wow your customers and leave a good first impression.
To help you along the way, we’ve prepared ten creative pop-up shop ideas that will encourage customers to buy and recommend your business to other people.
1. Use an eye-catching design
First impressions matter. It might sound like a cliché, but it’s actually true. Before setting foot in your pop-up store, customers will notice the appearance of your retail space. That means you should come up with an eye-catching and innovative store design.
We suggest you include bright colors, creative store signs, flashy advertising, and unique exterior and interior design. Humans are visual creatures. We have a reaction to what we see first, especially when we encounter something new.
Customers will see your pop-ups for the first time, so make sure that the design appeals to them. This is what will persuade them to find out what you have to offer. Their positive experience with your pop-up shop can attract a wider audience to your brand.
Let’s take Snarkitecture for example. The company designed a temporary flash retailing for COS. They transformed an empty space into two identical rooms—one was pink and one white. This ensured two racks of clothing were at the center of attention.
Here are the best design ideas that might amaze your potential customers:
- Unique space. People visit stores daily. After some time they all look the same to us. Your pop-up store shouldn’t look like something they’ve already seen. It should be unique and innovative. Make your brand stand out by setting your shop in a special space.
- Attention-grabbing store signs. While walking down a street, consumers will notice your store sign. Don’t go with some bland sign that doesn’t represent the true nature of your brand. You only have a few seconds to attract attention—use that time wisely and show your creative side!
- Attractive appearance. Every part of your pop-up store needs to make sense. This goes for the appearance as well. Include art and other visually engaging materials that will keep your customers looking.
Try them out and see how your customers will react!
2. Hold a one-time event
One of the best ways to pique interest is to hold a one-time event. This will surely have people talking. Not to mention that the presence of media outlets will generate additional buzz for your brand. Just make sure to offer something valuable so that people feel they should attend your event. These can be exclusive deals or a promise of a never-before-seen product.
By leveraging this pop-up shop idea you can create a sense of urgency. If customers don’t attend special events, then they will miss out on a good offer or product samples. This is what will bring customers to the store!
3. Create an immersive experience
Your pop-up retail space needs to reflect your brand. Once they set foot in your shop, customers should understand and experience your brand. Don’t come across as bland or uninventive, instead, do your best to represent your brand in a positive light. You can achieve this by providing an immersive experience.
You can set up interactive displays or use technology in your favor. Utilize anything you can so that visitors leave your pop-up shop as returning customers.
4. Offer complementary services
When you figure out what you will display in your pop-up, you can brainstorm how you can take your service to the next level. Most brands decide to provide complementary services to draw attention to their products.
A complimentary service refers to an extra service you offer to show the goods sides of your products. Say you’re in the beauty industry and that you sell makeup. Your complimentary service could be free makeup tutorials. This will give a glimpse into your products and show customers why they need them.
5. Leverage social media
Social media is now a powerful marketing tool. They can help brands achieve various marketing goals and expand their customer base. If professionals use them right, they can start a business on Instagram, Facebook, TikTok, or any other app.
These platforms can also be helpful when you open a pop-up store as well. Join apps that your customers are using in order to reach them. Once you set up your accounts, you can begin advertising your pop-up events. Tell your audience when they can expect the next event and what they will get from it.
If your brand isn’t easily discovered online, then you might miss out on a ton of opportunities. UENI can help you reach new customers wherever they are. We can build the website for your brand, helping you sell your products and engage with your customers. Without a strong online presence, customers won’t be able to discover you!
UENI’s mission is to ensure your efforts don’t go to waste! We want to bring your brand in front of more eyeballs!
6. Work with influencers
Who do internet users turn to when they need a product or service recommendation? Influencers! According to one research, 70% of teens trust influencers more than traditional celebrities. You should use this information to your advantage and try out our next pop-up shop idea.
Collaborate with a social media influencer and host meets and greets. This individual will promote your brand on their social media accounts and tell people how your products helped them solve a particular problem. They can also promote your pop-up store!
Choose local influencers to spread the word about your event if you’re targeting a particular area. They will be more affordable than widely known influencers while still helping you fulfill your goal.
7. Give a glimpse into exclusive products
Customers are eager for exclusive offers. 94% of consumers say they would take advantage of an exclusive offer. This means they are more likely to visit your pop-up store if you advertise exclusive items. By promoting a new product, you create a sense of urgency. If a customer doesn’t attend your pop-up event, then they won’t see what you have to reveal.
Another thing you can promote are limited-edition products. Scarcity sells in today’s marketing world. If the only way to purchase a particular product is by visiting your pop-ups, then get ready for crowds!
8. Hand out samples
Nothing beats getting a free sample from a brand. It makes customers feel special! They will walk out of your pop-up shop with a sample that allows them to try a product before purchasing it.
Free samples can also encourage impulse purchases. If customers like what they see, they will purchase it on the spot, without giving it much thought! This will increase sales, getting your brand closer to your goal.
Here is what you can include or consider if you decide to offer free samples:
- Offer new or limited-edition products
- Ensure you give out samples near the spot where products are displayed
- Train your sales representative so that they can sell the products effectively
This pop-up shop idea is effective in that it introduces your products to people who might have not tried them before.
9. Curate a themed shop
Unlike huge retail stores that can display as many products as brands want, pop-up shops are much smaller. You won’t be able to showcase hundreds of products in them, which means you should curate a themed shop.
A themed shop is quite useful in the world of pop-ups. It enables you to choose specific products from your offering that have something in common. These are the products you will display and promote to your customers.
10. Provide discounts and special offers
One thing is for certain—you need to make customers’ visits to your pop-up stores worth their while. The best way to do it is to provide discounts and special offers. These offers should be exclusive, i.e. available only in your pop-ups and not on the website.
For instance, you might decide to do a “Buy One, Get One Free” offer or market a seasonal discount. Whatever you choose, your customers will appreciate it so much that they will make use of the discount! This pop-up shop idea proves that you can retain customers if you give them what they need!
Turn heads with an unforgettable pop-up store
It’s not an easy feat to attract customers’ attention nowadays. Most brands rely on the internet, social media, and online advertising to attract consumers. Sometimes these tactics aren’t enough, and brands need to step up and leverage something more innovative.
This is where pop-up shops come in, offering a unique customer experience. Your brand should leverage them if you want to increase brand awareness, engage customers, and promote your products to a new customer base.
Using tried-and-tested marketing tactics is always a safe choice, but it isn’t enough sometimes. Amaze your customers with something new and try out our pop-up shop ideas to reach your goals!