It may be surprising to some that even in this digital day and age, there are many small businesses that don’t yet have a website. Mechanics are one of them: they are a business that has to operate face-to-face.
In fact, one survey found that 36% of small businesses did not see the need for a business website.
Of course, websites offer an array of benefits to mechanics and other small businesses. These include the ability to be discovered online, build a positive reputation with potential customers from the start, and allow people to book your services from the convenience of their phone or computer.
Creating a website has also never been easier. There are now multiple platforms that guide users in building a website, and companies like UENI take that even further by offering complete website packages.
In other words, it’s becoming harder and harder to justify not having a business website.
But what makes a good website? We’ll break down 30 excellent pages to help you decide.
We’re focusing on websites for mechanics in this article, so if you’re a mechanic – or a business owner – looking for website ideas, you’ve come to the right place.
Table of Contents
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What Makes A Good Mechanic Website?
When it comes to creating a good mechanic website, there are two things that you need to be concerned about. The overall design of the page and the functionality.
The Design
The design is a pivotal consideration. A business’ website is very often the first thing that potential clients will see. Its appearance has a remarkably profound effect on the opinion that customers will form about the business.
Simply put: if a website doesn’t look good, potential customers are likely to assume that the business owner is inexperienced, that the product or service is subpar, or, in the worst case, that the business is illegitimate.
Good design is not just about how beautiful a website looks though; it is also about how easy the website is to use.
The Functionality
A website’s design should work to maximise its user-friendliness, making the website ergonomic and intuitive. It should be uncomplicated, with sections that are clearly labelled and easily found.
To that end, the functions and call to action buttons should be bold, readily available, simple to use and should guide the user through the process.
When done correctly, the aesthetics and functionality will enhance the total user experience. This means users are happy to remain on the website, which increases the likelihood they will book a service.
If a user likes the website, they are more likely to like the business.
Now, onto our examples.
30 best examples of websites for mechanics
Upcars Garage Harlow – UENI ready-made solution:
UENI’s websites are simple, easy to use, and have everything a mechanic’s website needs.
The three most critical things are emphasised in all UENI websites: appearance, usability and excellent content.
The minimalist design ensures the page is uncluttered and contributes to user-friendliness. At the same time, a clear navigation bar lets web users know exactly where to find the information they need. Written content is clear, concise and accurate, while high-quality imagery captures the visitor’s attention and adds to the story.
UENI websites utilise a single scrolling page structure, allowing web users to simply scroll down the page to the next section and means all key information is available on one page. As an intuitive feature, the scrolling page structure ensures the website is easy to use, enhancing the overall user experience. A website that looks good, is well designed, and user-friendly lends credibility to the business.
The following features are incorporated into all of UENI’s mechanic websites:
- Images: Premium, high-resolution photographs provide visual information, make the website look beautiful and provide visual context for the products and services on offer.
- Content: Unique, customised content is well-written, eloquent and engaging. Visitors are welcomed to the page, the business’ story/mission establishes authenticity and trust, and the visitor is clearly and fully informed with everything he or she needs to know.
- Services: A services section ensures users know exactly what products/services are available and encourages the visitor to seek more details if required. Online booking functionality is integrated into the page so the user can make a request for service without having to go anywhere else.
- Map: An interactive map with zoom functionality lets users quickly locate the business and see where it is in reference to their own location.
- Opening hours: The business opening hours are clearly displayed so that users can easily find these details.
- Additional services and support: In addition to handling the physical website features, UENI will look after the process of setting up a Google My Business listing and will claim relevant online business directory listings for the business.
UENI will also take care of search engine optimisation to ensure that the website appears in the top local area search results on search engines like Google. Finally, UENI also provides all technical maintenance for the website as required and can host websites on Google cloud servers, which offer a fast and dependable service.
R1 Motorcycles
Encompassing minimalist design and scrolling single page functionality, R1 Motorcycles’ website ticks all the boxes. The ‘updates’ section is great for showcasing what the business is currently up to and, along with the gallery, offers visitors good quality photos to look at. A map, which links directly to the business listing on Google Maps, is a brilliant addition.
Certified Master Tech
With its wealth of useful content, Certified Master Tech’s website offers users a phenomenal service. A car manuals section allows visitors to download PDF versions of literally thousands of car and motorcycle model repair manuals, while many great articles for dealing with small issues help users to avoid having to take their vehicle to the mechanic. Great content means users stay on the page longer.
BA Auto Care
BA Auto Care’s website utilises quality background imagery which really adds to its aesthetic. The website is packed with great content, including its blog, which shows potential customers the business’ staff know what they are doing. Trust badges included on the landing page let customers know instantly that the business is reputable and trustworthy.
Car Care Council
Car Care Council’s website is an excellent resource for drivers. The website is loaded with information across numerous car-related topics, making visitors aware that it is reputable and reliable. An events page adds value to the user experience, while call to action buttons invite the user to interact on social media.
Network Auto Body
Network Auto Body’s website makes use of a simple design and comprehensive content. The ‘About’ section seeks to establish trust with potential customers by letting them know the business is family-owned and focuses on core values. A testimonials page capitalises on positive reviews the business has received, while the website’s advertisement of the certifications that the business has displays its expertise.
Carstar
Carstar’s website is uncomplicated and user-friendly. High-quality images and great video content are incorporated to enhance the user experience, while the bold call to action buttons help visitors to take action effortlessly. An ‘About Us’ section clearly explains the services on offer, and contains reviews that potential customers can consult to satisfy themselves of the business’s reputation.
Radair
Bold colours and an engaging design are the first things visitors notice when arriving on Radair’s webpage. Key information is vividly displayed, as are strategically placed promotional deals. A moving image background on the page ensures web users get a visual sense of the business, including the shop itself, the people and the services on offer.
The Mechanic Doctor
The Mechanic Doctor’s website is a treasury of information. The ‘Resources’ page contains multiple educational articles, while the ‘Tutorials’ section offers users informative, high-quality DIY videos. The branding is eye-catching, while trust badges corroborate the website’s credibility.
Michael J’s Collision Centers
Michael J’s Collision Centers’ website is simple yet successful. The essential contact information is displayed clearly right at the top of the page, as are the call to action buttons. A portfolio page gives visitors a chance to see the kind of work the business can do.
Otobots
The website for Otobots is based on an intuitive single page design, allowing users to easily navigate the different sections of the website by simply scrolling down. The inclusion of live chat functionality lets users speak directly with a person who can answer queries immediately.
We-Fix-It Auto Repair
We-Fix-It Auto Repair’s website is designed very well, featuring a prominent window in the centre of the landing page, which tells visitors all the key information they need to contact the business and includes call to action buttons to do just that. Custom photography adds a personal, genuine touch and testimonials back up the business’ claims
Searle’s Auto
The home page of Searle’s Auto’s website prominently features an award the business has received, ensuring customers know straight away that it is reputable. A gallery capitalises on the business’ goodwill, presenting light-hearted photos of the business’ recent customer appreciation day. In this way, the business shows potential customers they are involved in and cares about giving back to the community.
Honest Accurate Auto
This website exemplifies a simple design and colour scheme, combined with bold call to action buttons. The addition of an accessibility functions menu means people with a disability can use the page more easily and show that the business is caring and welcoming. Search functionality on the page improves the website’s usability, allowing visitors to quickly find what they are looking for.
Ken Scales Automotive
A personalised photo of the staff at Ken Scales Automotive immediately greets visitors to the mechanic business’ website and works to create a welcoming vibe. A ‘Contact Us’ call to action button conveniently follows users down the page as they scroll, making it easy to take the next step.
Fairfax Auto Repair
Fairfax Auto Repair’s website combines a clean and good-looking design with quality imagery. The website makes a note on each page of the business’ discount offer to military personnel, a great way of showing all customers that the business is generous in its support of the community. A specific female-friendly certification is also advertised and works to build trust with female clientele.
Auto Craft
Auto Craft has created an attractive and uncluttered website that clearly prioritises user-friendliness. Bold-coloured buttons at the top of the page provide effortless access to information, while a clear navigation bar sets out the website’s various sections. Great content details the repair process for potential clients, helping them to feel confident that they know exactly what they are paying for.
Loren’s Auto Repair
The website for Loren’s Auto Repair capitalises on the business’ strength, advising customers instantly of its consistent 5-star rating. The website and its design are plain and simple yet effective at providing customers with all the information they need in an easily digestible way.
Midwest Performance Cars
Midwest Performance Cars’ website features a sleek design and a black, white and red colour scheme, which afford the business an air of prestige. High-quality photographs of prestigious cars add to the effect. An engaging 360-degree photo tour on Google Maps (which the webpage provides a direct link to) welcomes customers to the workshop in a creative way.
Dave’s Body Shop
The website for Dave’s Body Shop incorporates some excellent functions, including one that allows users to check the status of their vehicle’s repair job. A blog page adds value by providing users with informative, educational content, which improves the overall user experience.
Coopers Auto Repair Specialists
Coopers Auto Repair Specialist’s website makes outstanding use of imagery and includes some excellent features. Family style photos create a warm, local feeling to the page, as do landscape images of the local area. An integrated live chat function offers users the added option of instantly asking a direct question. Call to action buttons inviting users to leave a review lets potential customers know the business is confident in its service.
Pro-tech Auto Repair
Pro-Tech Auto Repair’s website adopts a clean, crisp style, making it easy to read and navigate. Customer testimonials are the first thing that visitors to the page see, letting them quickly get the sense that the business is trusted. The ‘Services’ section neatly and categorically sets out what is on offer and lets customers know exactly what benefits come with choosing Pro-Tech.
Wink’s Body Shop
Wink’s Body Shop’s website focuses on usability. Pronounced call to action buttons are centred on the landing page, and the key sections of the website are placed in bold boxes – ensuring they cannot be missed. An interactive map showing the location of the business is shown alongside a function for emailing the business, making it easy to get in touch.
A & J Automotive
A & J Automotive’s website has an unpretentious feel. The branding is simple and clean, while the design itself has general appeal. The site is user-friendly, setting out the key information in clear, bold ways and making it a simple task for users to schedule a service. The website develops trust with potential customers by advertising the awards the business has received and through testimonials.
Hance’s Uptown Collision Center
This website incorporates simple branding and design, with an emphasis on practical usability. Call to action buttons are clearly displayed, as is all the crucial information a user needs. The website instils a sense of community with users, making them aware of its longstanding presence in the local area as a family-owned business.
Suburban Auto Body
Suburban Auto Body’s website is loaded with great content and features. A vehicle check function allows customers to check the status of their repair, while a free estimate process can be done right from the home page. Great video content creates a personal touch with potential customers and also introduces the business owners.
Baugh Auto Body
Baugh Auto Body’s website has a strong focus on aesthetics and is beautifully designed. Key information is set out in an engaging way, whilst the business’ stylish branding conveys a sense that the business owner knows what he or she is doing. Pop-up review tabs follow readers down the page, backing up the business’ claims and lending it credibility.
All Round Auto Repair
A beautiful design and classic-inspired branding capture the visitor’s attention when arriving on All Round Auto Repair’s website. A navigation panel that follows users as they scroll down the page makes it easy to quickly locate any page within the website. The blog page contains informative articles that aim to educate visitors, adding value to the user experience.
Master Tech Auto
Master Tech Auto’s website is uncomplicated and straight to the point, characteristics which are clearly intended to apply to the business as well. Some great content, including tips for dealing with mechanics, works to develop a sense that the business is honest and fair. The website is easy to use, featuring brightly coloured call to action buttons and a clear navigation panel.
McLean Auto Repair
McLean Auto Repair’s website is designed well, employing an engaging colour scheme and typeface combination. The website utilises premium high-quality images, which add to the website’s visual appeal and contextualises the business’s offerings. Distinct call to action boxes are conspicuously placed on the home page where they cannot be missed.
Next steps
So there you have it – 30 uniquely excellent mechanic websites with various features that can inspire business owners.
It has to be said that a well-made website is arguably the most important means for marketing a small business and reaching its prospective clients. Establishing a small business website should no longer be considered prohibitively expensive or difficult. The fact is, there are numerous options for doing so, including through agencies such as UENI, which offer very affordable packages. It is clear that the benefits of a website will substantially offset the relatively small costs involved.
If you’ve been thinking about setting up a website for your business, then the time is now! We’re always happy to talk to business owners about how we can be of service, so please get in contact, and we can guide you through the options.
