Google My Business is the reference point for every company that wants to manage its presence online. It also helps businesses interact with their customers thanks to reviews and posts, and lets them control their company’s information, including business name, location, pictures and hours.
In this article, we will find out all the pros that come with a small business listing on Google.
Let’s get started!
According to the Google definition: “Google My Business it's a free and easy-to-use tool that allows businesses and organizations to manage their online presence on Google, including Search and Maps. By checking and editing information about their business, you can help customers find you and tell them the story of your business.”
Google My Business tries to solve the age-old problem of Google services: a lot of solutions, valid, exciting, effective, but often diffused over too many separate services, making them, in fact, difficult to handle. A tool like this is fundamental for any local business that wants to acquire new customers.
After all, when people are looking for a product or service near them, they are usually very close to making a purchase: one in two people doing a local search visit a store that same day.
Therefore, it’s important that the information about your business that is displayed when users search on Google is accurate, complete and optimised.
The first step is to set up an account and register your business.
The second step is to optimize your account by entering as much information as possible about your business.
Any element that a hypothetical customer (who could be interested in the service you provide) might want to know, must be included in the account.
Make sure to add detailed information about:
After this, you should keep working on updating your account. Why? Because every update on your Google My Business also provides advantages in terms of SEO (Search Engine Optimization).
Make sure to add additional information and continuously keep it up-to-date! Some the things you should consider:
It is clearly indicated on the homepage of the official site that the service is totally free!
The idea behind Google My Business is to create an easy online solution to connect customers to a business.
The Internet created the possibility to generate an online point of contact between people and companies and that is why Google decided to present this new service back in 2014 as an easy and free way to allow businesses find new customers and customers find the products and services they need.
Moreover, most people who look for information online, do it through Google:
“Are you looking for a barber shop nearby?” You look for it on Google. “Do you want to know where the closest clothing store to your home is?” You search it on Google. “Do you need information about a specific restaurant?” You read user reviews on Google. “Where is that shoe store?” You ask Google.
It is therefore essential to make sure you provide to consumers all the accurate information they need to find your business.
You should follow these easy steps to register your account on Google My Business:
But if you're not yet ready to verify your business, click “Try with another method” and then “Later” .
Releasing customer reviews on Google my Business is a meaningful way of connecting and interacting with new or potential customers. In fact, interaction is part of the social network system and of the evolution of the digital world that breaks down the communication barriers between customers and companies. Negative or positive reviews must be seen as future opportunities for improvement. Reviews appear next to your listing in Maps and in the Search Engine and can be a determining factor in user choices.
Once your account has been fully updated, it is important to create posts that introduce updated content to customers who find your listing on Google. Creating a post is very easy:
Obviously, you can modify and/or delete a post whenever you want. As we’ll see in the following paragraphs, posts can be monitored for views and clicks, even if posts will be removed after 7 days.
Statistics are relevant to the management of your Google My Business card. In general, this section shows all of the actions that users take on your account. You can collect information to see, for example:
There are two ways that customers search for your business online:
Customers can find your business in two different places on Google:
A user can interact with a GMB listing result in any of the three following ways:
This section shows all the photos you uploaded on your business card. You can find out how many times your photos have been viewed and how many photos you uploaded. There may be pictures taken by you and photos uploaded by users, usually followed by reviews.
Google My Business is based on 3 simple ideas:
If companies present themselves at their best, update their data and interact with users, it benefits everyone: users will have precise and timely information, brands will intercept more customers and Google will be able to sell advertising to happy companies. To have more detailed information about Google My Business services you can refer to Google’s official websites:
If you need assistance and help with your business card, you’ll find useful answers on the Assistance Forum: https://www.en.advertisercommunity.com/.