OCTOBER 2025 | 10 min read
Finding the Groove: From Shoreline to Streamlined Online
10 Months of Growth at a Glance
Leads Up
3x more
Consistent new clients every month
Website Control
100%
Fast, easy updates anytime
SEO Growth
Ongoing
Steady stream of qualified leads
Running an event business means your days move fast, and so do your clients. From beachside weddings to corporate gatherings, and pop-up parties under the sun, the calendar fills up quickly and every detail matters. That’s especially true when your goal is to create seamless, high-end experiences where clients don’t have to lift a finger.
For Jim Kirlin, the founder of Beachin Bash, staying on top of event planning logistics was never the problem. With over 12 years of experience and a full-service offering that ranges from luxury beach picnics to bachelorette parties, he knew how to deliver. If clients could dream it, his team could do it, often with just one call or email. But managing his business online? That was a different story.
For years, Jim knew his business had potential. He was booking great events, delivering unforgettable experiences, and building word-of-mouth organically. But he had a feeling that the way his website was being managed was holding him back. He couldn’t update it quickly. He couldn’t swap in photos. Every small tweak meant more time, more money, and more frustration.
“I got frustrated because the main issue was it was always a pay-to-fix situation,” Jim said. “We like to update things. Add pictures of our newest events. And the flexibility just wasn’t there.”
— Jim Kirlin, Co-Founder of Beachin Bash
“Creating the perfect "yes." Beachin Bash specializes in crafting unforgettable proposal setups and engagement celebrations, handling every romantic detail.”
Bringing the Beach to the Business World
Jim’s love for events comes through in every bash he plans. From themed party decor to seamless logistics, Beachin Bash delivers joyful, well-executed moments and makes it all look effortless. But behind the scenes, things were getting increasingly difficult to scale. His business was growing, but his website wasn’t growing with it.
“It was always like, $25 here, $25 there, every time I needed something,” he explained. “And as a busy entrepreneur, I didn’t have time to go in and learn how to do it myself. It was way too complicated.”
He knew there had to be a better way something easier, more flexible, and actually built for small business owners like him. That search led him to UENI.
The Website Woes: A Growing Business, a Sluggish Site
“Jim Kirlin, founder of Beachin Bash. For over 12 years, Jim and his team have turned client dreams into seamless, unforgettable events.”
Having worked with a professional developer, Jim expected quality but what he got was dependency. Every photo upload, every page tweak, every minor fix meant going back to someone else. That didn’t fit the rhythm of a fast-paced business.
When he found UENI, it wasn’t just the promise of affordability that drew him in, it was the potential for control.
“I started vetting everything. I said, ‘What do I have to lose?’ The price was right, the reviews were solid, and I liked that I could make updates myself. Honestly, at first, I wasn’t sure if it would live up to the promise.”
A Better Way to Bash: Discovering UENI
Once on board with UENI, Jim found himself not just with a sleek new website but with a whole team behind him. From the start, the platform delivered exactly what he needed: ease of use, flexible updates, and reliable support. Whether it was requesting changes, uploading new content, or exploring SEO improvements, Jim finally had the digital tools to match the energy of his brand.
“You look at some website companies, and everything looks templated,” Jim said. “But UENI gave me enough options that the site felt unique. It looked really good and the communication was great.”
“The digital command center for a booming business. Since switching to UENI, their website has become a true lead-generating machine, skyrocketing their inquiry volume.”
Leads, SEO & A Personal Touch
“I started vetting everything. I said, ‘What do I have to lose?’ The price was right, the reviews were solid, and I liked that I could make updates myself. Honestly, at first, I wasn’t sure if it would live up to the promise.”
Today, Jim’s site isn’t just a digital placeholder, it’s a lead magnet. With the ability to upload fresh images, promote new services, and work one-on-one with his UENI Growth Manager, he’s turning clicks into bookings. One of the biggest game-changers? His relationship with Laura, his dedicated SEO specialist.
“Every event, a unique masterpiece. Whether it's a corporate gathering or a bachelorette party, Beachin Bash’s luxury setups are tailored to your vision.”
The Beachin Bash site has become an organic traffic engine, bringing in more qualified leads.
Easy, Affordable, Effective: The UENI Advantage
As a business owner, Jim doesn’t mince words, especially when it comes to value. For him, UENI delivers more than just affordability. It delivers real results.
“I always recommend UENI,” he said. “People look at the price and think it can’t be quality. But it is. Honestly, the kind of service you get? On the outside, that would cost you a thousand, maybe fifteen hundred a month.”
It’s not just the support, it’s the control. From the easy-to-use dashboard to the ability to make changes on the fly, UENI gives Jim what he needs, when he needs it.
“I need answers fast,” he said. “And UENI delivers.”
“A bloom-filled celebration. Beachin Bash creates lush, immersive environments where elegance meets effortless enjoyment.”
Planning More Parties (and Websites)
One successful site quickly turned into two. Then three. Since launching Beachin Bash with UENI, Jim has started two additional websites with the platform, and he’s not slowing down.
“For a small business owner, you want to preserve cash. UENI is a low-barrier way to test new ideas. I knew I could launch a new business, pay the same great rate, and have a professional site up and running.”
He now sees his UENI sites as launchpads, letting him try new concepts and scale with confidence.
Wrapping Up: A One-Stop Shop That Actually Delivers
What started as a search for a better website turned into a complete digital transformation. Today,
Beachin Bash isn’t just known for unforgettable events, it’s got the online presence to match.
With a solid foundation in place, consistent support, and tools that keep up with his growth, Jim isn’t just planning bashes, he’s building a business that lasts.
Explore how UENI can help you grow your business, on your terms.
When asked to sum up UENI in one sentence, Jim didn’t hesitate:
“Awesome, business-friendly websites and marketing. Period.
All in one. It’s a one-stop shop.”
Momentum Coffee storefront
