NOVEMBER 2025 | 10 min read
Targeting Growth: How Mark Took Aim and Hit the Bullseye with Firearms Training Colorado
As the owner of Firearms Training in Colorado, Mark had the experience, the passion, and the knowledge to help people feel safer and more confident with firearms. But trying to build a strong online presence? Not even his sharp aim could help his business.
From Frustration to Firepower
Mark launched his business in September 2021, right after a major shake-up in the insurance industry. "The industry decided to no longer pay for services rendered on patients who had surgery," he shared. As someone with a background in business ownership, he’d previously run his own company for 15 years, the thought of returning to a 9–5 was less than ideal.
Starting a new venture was the natural next step, and with his skills and passion for teaching, Firearms Training in Colorado was born. He knew from experience that to succeed, he'd need more than just great instruction, he’d need to be visible online.
At first, he gave it a try himself. He tested WordPress, then Wix. But nothing seemed to work the way he needed. The tech was overwhelming, the results were disappointing, and despite his best efforts, his classes weren’t filling up the way he had hoped.
Instead of spending his time teaching, he found himself stuck troubleshooting websites that didn’t convert, and hoping that word of mouth would somehow be enough.
“Pretty much everything,” Mark said, when asked what he was struggling with before UENI. “I started off trying to build a website but I’m not a website builder.”
— Mark Owner of Firearms Trainings Colorado
“Expert-led, hands-on training. Firearms Training in Colorado provides personalized instruction in a controlled, safe environment to build confidence and skill.”
Mark had passion and a clear mission, but like many new business owners, his biggest concern was how to reach new students and keep the income steady. That fear was the fuel that pushed him to find something better.
Finding the Right Fit with UENI
Everything changed when Mark came across UENI. What started as a simple plan with just a landing page quickly opened the door to something much more powerful. He was looking for a small solution. What he got was long-term support.
Initially, he just wanted something to bridge the gap between his students and his barely-working website. But after seeing how quickly the UENI team turned around a sleek, professional page, he realized he didn’t need to settle for a Band-Aid fix.
“Once I had the landing page made, I saw how fast it was done, and how professional it looked. That’s when I started looking into the plans and realized I should take a deeper look into this company.”
Mark joined the Growth Plan, and three years later, he’s still going strong.
This was the turning point, not just a tool, but a team behind him. That foundation would prove essential as his business started to grow.
“I absolutely love it. I don’t have to worry about SEO. I don’t have to worry about my website or making changes. If it’s simple, I’ll do it. But most of the time, I have no clue how to do it on the back end.”
Focusing on What Matters Most
For Mark, peace of mind has been the biggest win of all. He’s no longer wasting time wrestling with confusing platforms or wondering why his traffic isn't converting. Instead, he’s doing what he set out to do in the first place: running great classes.
Thanks to UENI’s support team, he’s been able to offload the technical work while still staying in control. Anytime he needs a change, the team is ready to help, usually within just a couple of days.
“The people are just as absolutely friendly as can be. They have such patience when it comes to people like me who have absolutely no idea what I’m doing when building a website.”
“Mark Seevers, Owner and Instructor. With a passion for teaching and a background in business, Mark founded Firearms Training in Colorado to help people feel safer and more confident.”
Today, he’s gone from teaching a couple of students per class to fully booked sessions, sometimes with 30 students in the room.
“Being able to see my company grow just because of this company has been amazing. I went from having maybe two or three people in a class to having 30 people in my classes. So it’s been a huge change for us.”
That shift was more than numbers, it was a “make or break” moment that proved his business could work. And it did.
The Power of Reviews and Real Results
If you want people to find your business online, a great review is the best thing you can have. That’s why Mark leaned into reputation-building. With help from UENI, he started encouraging every satisfied student to leave a Google review. To make it simple, he used QR codes and tap cards right after class, allowing people to leave feedback in just a few seconds.
This small habit created massive momentum.
“When I talk about it, people are like, ‘Well, how do you know about SEO and how all that stuff works?’ I’m like, I don’t. And I don’t have to.”
Those reviews, paired with UENI’s SEO work and technical support, created a wave of visibility that paid off fast:
“Engaged students, impactful instruction. Class sizes at Firearms Training in Colorado have grown significantly, now regularly hosting 30+ students per session for comprehensive safety education.”
✅ A 200% increase in traffic
✅ A steady stream of new leads
✅ Bigger class sizes and more returning students
And beyond the numbers? Recognition. A student even nominated his company for the “Best of Mile High” award, and he won.*
*The Best of Mile High Awards is an annual program recognizing the best businesses and places in the Denver metro area. It's known for its unique approach, including free participation, fraud prevention measures, and a focus on online reviews alongside local resident votes.
“The digital foundation for explosive growth. A professional website and strategic SEO led to a 200% increase in traffic and fully booked classes.”
Celebrating What Comes Next
“A founder's vision, fully realized. Mark's passion for teaching is now supported by a strong brand identity, contributing to a 200% increase in website traffic and industry awards.”
Today, Mark is more than just a happy client, he’s one of UENI’s biggest advocates. He regularly recommends the service to other business owners, especially those who feel overwhelmed by digital tools or tired of overpriced alternatives that overpromise and underdeliver.
"For some small business owners, budget can be a concern — but I’ve earned my money back tenfold.”
For someone who once struggled with even the basics of web design, it’s a full-circle moment.
He now has a professional website, real marketing systems, and the freedom to focus on growing his business instead of fixing his tech.
He’s also competing with more than 20 other similar businesses in his area, including big names. But now, he stands out, and stands tall.
Ready to See What’s Possible for Your Business?
Mark’s story shows what can happen when you stop trying to do it all alone. With the right support and a clear system in place, a small business like
Firearms Training in Colorado, even one run by a self-proclaimed non-techie, can thrive online.
“If you don’t have time to be building a website… if you don’t have the knowledge to build a website, UENI is the best thing out there.”
“Expertise in action. Mark Seevers demonstrates proper form and technique, embodying the safe, professional instruction that defines Firearms Training in Colorado.”
